Get to know your audience

Use the Audience tab of YouTube Analytics to learn who is watching your videos. You can see where most of your viewers are located, what languages they speak, which age groups they’re in, and which genders are watching most. This data is based on subscribed and unsubscribed viewers from all devices across YouTube.

By default, the Audience tab will show returning & new viewersunique viewers, and subscribers. These metrics, combined, give you an idea of the size of your audience, as well as their level of engagement.

Note: Some data, such as geography, traffic sources, or gender, may be limited in YouTube Analytics.

See your audience reports

Check out your audience for your entire channel, or choose a specific video first.

  1. Sign in to YouTube Studio.
  2. From the left menu, select Analytics.
  3. From the top menu, select Audience.

When your viewers are on YouTube

This report shows you when your viewers are online across all of YouTube in the last 28 days. You can use it to help build your community, understand when to schedule a Premiere, or to plan your next live stream.

Other videos your audience watched

This report shows you what other videos your viewers watched outside your channel over the past 7 days. You can use it to find topics for new videos, title and thumbnail ideas, and collaboration opportunities. If you have an Official Artist Channel, you won't see videos where you're the primary artist, even if the video is outside of your Official Artist Channel.

Other channels your audience watched

This report shows you what other channels your viewers consistently watched outside your channel over the past 28 days. You can use it to find out what channels your viewers are interested in and for collaboration opportunities.

Top geographies 

The Top geographies report shows you which countries have the most watch time for your channel or specific video selected. You can use it to learn what parts of the world are most interested in your content.

Age and gender

The Age and gender report shows you which age ranges are contributing most to your watch time and the gender distribution of your audience.

Top subtitle/cc languages

The Top subtitle/cc languages report let’s you learn how many of your viewers are watching in different languages. Before you click on the report, you’ll see what percent of watch time came from each subtitle/cc language.

You may see “No subtitle/CC” as well. This represents users who aren’t using subtitles or closed captions. These may be viewers who are familiar with the original video language, or viewers who do not have subtitle/cc options in their language.


Why can't I see any data?

Demographics data, such as age and gender, may be limited in YouTube Analytics. For instance, you may see a message while viewing demographics metrics for an individual video or country if there isn’t enough data to display.

You won’t see demographics data for private or unlisted videos, regardless of the amount of traffic on your channel. Learn more about limited data in YouTube Analytics.

The people watching my video are not my target audience. How do I change that?

Compare audiences of different videos to see what types of content are appealing to different viewers. You can experiment with something new and see if viewers in your target audience start watching more.

Learn more about evaluating your audience with the Creator Academy.

Metrics to know 

Returning viewers The number of people who already watched your channel, and returned to watch in the selected time period.
New viewers The number of people that watched your channel for the first time in the selected time period. Note that viewers who watch from a private browser, deleted their watch history, or haven't watched your channel in over a year are considered new viewers. 
Unique viewers Estimated number of people that watched your content within the selected date range.
Subscribers The number of viewers who have subscribed to your channel.
Watch time (minutes) The amount of time that a viewer has watched a video. This gives you a sense of what content viewers actually watch (as opposed to videos that they click on and then abandon).
Views The number of legitimate views for your channels or videos.
Average views per viewer The average number of times a viewer watched this particular video in this time period.
Average percentage viewed Average percentage of a video your audience watches per view.
Average view duration Estimated average minutes watched per view for the selected video and date range.
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