Learn where your revenue comes from

The Revenue tab of YouTube Analytics shows you which videos are earning the most money. It also shows you which types of revenue are the most profitable for your content.

You can make money on YouTube through ad revenue, Super Chat revenue, YouTube Premium revenue, channel membership revenue, merch revenue, and FameBit. Learn more about ways to make money on YouTube.

See your top revenue sources

  1. Sign in to YouTube Studio.
  2. From the left menu, select Analytics.
  3. From the top menu, select Revenue.

Top-earning videos

The Top-earning videos report shows you which videos earned the most money. The estimated earnings of these videos will show in the report.

Revenue sources

The Revenue sources report gives a breakdown of how much estimated revenue has come from each revenue source.

Ad type

The Ad type report shows what percentage of your ad revenue comes from each ad type. Learn more about the types of ads available on YouTube.

Metrics to know

Average view duration Estimated average minutes watched per view for the selected video and date range.
Estimated monetized playbacks A monetized playback is when a viewer views your video (i.e., a view) and is shown at least one ad impression, or when the viewer quits watching during the pre-roll ad without ever reaching your video (i.e., an abandonment).
Playback-based CPM

The estimated average gross revenue per thousand playbacks where one or more ads are shown.

RPM Revenue per mille, the amount of money you’ve earned from multiple revenue sources per 1,000 video views. RPM is calculated as total revenue divided by total views times 1000. 
Transactions Number of transactions from paid content or Super Chat for the selected date range and region.
Views The number of legitimate views for your channels or videos.
Watch time (minutes) The amount of time that a viewer has watched a video. This gives you a sense of what content viewers actually watch (as opposed to videos that they click on and then abandon).
Your estimated ad revenue Estimated revenue from AdSense and DoubleClick ads for the selected date range and region. This number does not include revenue from any partner-sold ads.
Your estimated revenue Total estimated revenue (net revenue) from all Google-sold ads and transactions for the selected date range and region.
Your revenue per transaction Average amount of a transaction from paid content or Super Chat for the selected date range and region.
Your transaction revenue Estimated net revenue from transactions, such as paid content and Super Chat, deducting any partner charged refunds for the selected date range and region.
Your YouTube Premium revenue Estimated revenue from YouTube Premium for the selected date range and region.
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