YouTube has been a platform for people over 13 (or the applicable age in your country), and we’ve always recommended that parents co-watch with their kids if they choose to watch YouTube. In 2015, we created the YouTube Kids app for children to explore independently. Since then, we’ve heard from families that tweens and teens have different needs, which weren’t being fully met by our products.
In the coming months, we’ll launch a supervised experience on YouTube -- a new choice for parents to allow their older children to access YouTube through a supervised account. This means your content may be made available in this experience
We’ll start with an early beta to gather feedback, as we continue to build and improve the experience. You can find the full details in the blog post here and read more on what this means for creators below.
Parents: you can learn more about what this means for you here.
How will it work?
Parents will have the option to choose from the 3 different content settings options on YouTube (Explore, Explore More, and Most of YouTube). We’ll use a mix of user input, machine learning and human review to determine which videos are included in each content setting. More on these content settings here.
When a parent grants access to YouTube, their child’s experience will feel much like regular YouTube, but certain features will be disabled to protect younger audiences. More details on what this will look like here.
Can creators choose to opt-in or out of these content settings?
Not at this time -- we’ll use a mix of user input, machine learning and human review to determine which videos are included.
Will this impact all viewers on YouTube?
No, this is a new solution for parents and has no impact on monetization or discoverability of your content for regular accounts (not supervised) on YouTube.
What does this mean for creators?
You’ll be eligible to reach a new audience on YouTube (viewers under 13 - or the applicable age in their country). The exact impact on your channel is hard to predict, and we anticipate impact (if any) will be gradual as we build out supervised experiences over time.
Will this impact my performance?
Since this will be a brand new option for families (and will launch as a beta), we don’t anticipate significant changes to your channel's performance in the early stages.
While we won't serve personalized ads or ads in certain categories to supervised YouTube accounts, contextual advertising (which is based on the type of content watched, not the user) will still be served.
Note: the new solution for parents has no impact on monetization or discoverability of your content for regular accounts (not supervised) on YouTube.
Isn’t this why we have YouTube Kids?
Supervised accounts on YouTube will give parents the choice to allow their kids access to a managed version of regular YouTube. We’re building this new supervised experience for parents who think their older kids are ready to use YouTube, but we still recommend YouTube Kids for younger kids to watch independently and have a more contained viewing experience.
We know there is more work to be done, which is why we are rolling this out as a beta. We hope to gather feedback from families and creators to continue to improve this supervised experience on YouTube. Let us know your feedback, questions, concerns in the comment section below.
Update: The beta is now live! Check out this Help Center article for more details on what this means for you. If you have additional questions, leave them in the comments and I’ll follow up with answers to the top questions.
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Our automated system analyzes replies to choose the one that's most likely to answer the question. If it seems to be helpful, we may eventually mark it as a Recommended Answer.
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